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Brad Paisley at the MTS Centre in Winnipeg, Canada
Objective: To improve the concert experience of fans attending a Brad Paisley concert at the MTS Centre in Winnipeg, Canada
Solution: PassAlong Networks converted the MTS Centre into an 802.11 WiFi-enabled arena, allowing for on demand delivery of exclusive, value-added content from the concert to any wireless device.
Video, photos, and artist interviews were recorded as the band arrived and set up the event. These were then made available over a wireless connection. Fans with a WiFi-enabled device could connect and receive this local "behind the scenes" content unique to their event.
"I've been wondering how long it was going to take for these things that are revolutionizing everything about downloading music and video and everything that is available on the Internet to catch up to the concert world," said Paisley. "To be able to go to a concert now and take something home or to go home and enhance that experience is priceless."
"Converting our arena to be 'Concert-of-the-Future-ready' was easy and took only a few minutes," said MTS Centre Chairman Mark Chipman. "Thanks to PassAlong, we now have the option to work with a touring artist to provide a richer experience for our customers, making the entire evening more memorable and having them look forward to the next event at our venue."
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