Franklin, Tenn. — April 14, 2008 — Media distribution developer PassAlong Networks™ today launched its consumer electronics (CE) Media Tracker™, a patent-pending tracking technology that takes a multi-platform, multi-format, non-DRM approach to monitoring digital media being used or shared on devices. This technology is essential for emerging ad-supported digital media business models, music discovery engines and advertising systems trying to better pinpoint and monetize advertisement placement.

"Our goal is to track digital media across connected CE devices the way Nielsen has tracked television viewership and BigChampagne has tracked P2P activity," said Dave Jaworski, co-founder and CEO of PassAlong Networks. "As more ad-supported digital media models emerge, the need for better media tracking and ad-targeting across a spectrum of CE devices is needed. We are aiming to fill that void."

The Media Tracker services are part of PassAlong's Connected Consumer™ initiative which aims to provide consumers with digital media anywhere, anytime and on any device. Applications include in-car downloads, delivery to Wi-Fi devices, device-to-device transfer of digital media and other aspects of the company's content delivery architecture. Tracking media usage across this CE-based digital ecosystem is crucial for both content owners and advertisers.

"The next generation of digital media business models requires interoperability and easy transfer of data," said analyst Ben Bajarin of Creative Strategies. "Artists and distribution partners require a systematic way of tracking and monetizing that activity throughout the digital ecosystem. The consumers of the future are going to expect all of this."

PassAlong Networks will soon announce several of its technology partners in this effort. Some partners are solving problems at the silicon level, others at the middleware level and still others at the user-interface level.

About Connected Consumer
PassAlong's Connected Consumer Division is developing unique ways to use PassAlong's digital media delivery platform to integrate intuitive content discovery and content delivery features into consumer electronics and other points of distribution. Connected Consumer technology leverages today's Internet media formats by enabling an easily deployable model for content distribution directly to devices without connection to a PC.

About PassAlong Networks
PassAlong Networks works to empower artists and fans by enhancing the Connected Consumer™ ecosystem. PassAlong's suite of services includes StoreBlocks™, OnTour™, freedomMP3™ and subsidiary Speakerheart™, with current initiatives ranging from advertising premium incentive programs, ad-supported revenue models, variable-pricing programs, in-car music downloads, mobile devices, media place-shifting and device-shifting, digital video libraries and social networks. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points, Rostr and Speakerheart are trademarks of PassAlong Networks. All other brands are trademarks of their respective owners.

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PR Contacts:
Lindsay Marlow
PassAlong Networks
P: 615.425.5864