Franklin, Tenn. — August 21, 2007 — Media distribution developer PassAlong Networks™ today announced the launch of the latest version of its StoreBlocks™ Incentive Marketing Platform, upgrading a service that has powered programs for one of the industry's leading promotions marketing companies — MediaTree — a company that has designed campaigns for companies such as PepsiCo, Red Cross, Scotties Tissues, MTV and Delta Airlines.

"Digital music is a great medium for incentive marketing premiums," said Bill Grassmyer, President of MediaTree. "It appeals to a broad age group, it offers selection and convenience and it's in the right price range with minimal distribution costs. The StoreBlocks music platform also allows us to be very creative with our clients."

The upgraded StoreBlocks Incentive Marketing Platform includes nearly 2.1 million songs in MP3 format plus new features including Macintosh compatibility, which increases interoperability for consumers and adds value to companies offering music incentives to buyers. In addition to the existing redemption and fulfillment technology and custom design capabilities, the new marketing platform presents a package solution for MediaTree and other incentive marketing firms.

Examples of incentive programs offered by MediaTree include a blood-donation drive with Red Cross, through which donors received free music download cards. Scotties Tissues also participated in a limited-time promotion where specially marked packages contained an on-pack PIN code for free music downloads.

"MediaTree has done an amazing job of combining our digital music services with innovative incentive marketing programs to create one-of-a-kind client promotions," said Dave Jaworski, co-founder and CEO of PassAlong Networks. "Because we now offer increased interoperability to our clients and their consumers, we look forward to enhancing our partnership with MediaTree and participating in more creative marketing programs in the future."

PassAlong's StoreBlocks platform can build custom branded stores that can be utilized quickly and easily for marketing programs and special incentives.

About MediaTree
MediaTree brings the digital age to the promotional products industry in the form of music downloads and other powerful digital promotions. Since 1995, MediaTree has crafted more than 10,000 successful promotions for mid-market to Fortune 500 companies from all industries. Combining the quick-turnaround time of an in-house plastic printing shop with the technology acumen of an interactive promotions agency, MediaTree delivers its customers uniquely interactive and cutting edge promotions that quantify promotional results and qualifies its end users. For more information, visit http://www.mediatreegroup.com.

About StoreBlocks™
A full-service music distribution platform, StoreBlocks™ offers online retail store-building tools to enable clients to provide their end-consumers with a library of 3 million licensed songs, including 2 million in raw MP3 format, allowing for interoperability across multiple platforms and devices. Its powerful music referral system, Passing-and-Points™, offers easy-to-use rewards programs and legal music sharing. StoreBlocks offers a range of store options for everyone from individuals and charities to large corporations and currently powers more than 120 stores including BreakthruRadio, TransWorld's f.y.e. – for your entertainment online music store and Procter & Gamble's Julie's Jukebox, a digital music store on HomeMadeSimple.com. Features include turnkey templates, Web services, reporting systems, e-commerce engines and storefront showcases. StoreBlocks is a division of PassAlong Networks and can be found at http://www.StoreBlocks.com.

About PassAlong Networks
PassAlong Networks is a developer of digital media innovations and services designed to enhance the Connected Consumer™ ecosystem. PassAlong's B2B2C technology engine provides four key services for the digital media marketplace: StoreBlocks™ offers a variety of store–building tools to enable clients to provide their end–consumers with a library of nearly 3 million licensed songs and the powerful music referral system, Passing–and–Points™; freedomMP3™ provides interoperability for digital media files, including raw MP3 files, across multiple platforms and devices while promoting a balance of artist rights and media empowerment for both content creators and consumers; OnTour™ connects fans to detailed, accurate and relevant concert notifications; and Speakerheart™ enables artists to seamlessly upload, promote and sell their digital music. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, Passing–and–Points and Speakerheart are trademarks of PassAlong Networks.

All other brands are trademarks of their respective owners.

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PR Contacts:
Lindsay Cleveland
B: 615.425.5864

Skip Franklin
PassAlong Networks
B: 615.425.5999


Rob Watson
Media Tree
B: 973.781.1070

Jeff Fox
The Blueshirt Group, for PassAlong Networks
B: 415.828.8298