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For Immediate Release
PassAlong Mobile and Gracenote Partner to Provide Mobile Music Identification for Mobile Entertainment Stores Gracenote's Mobile MusicID™ Technology is Added to the PassAlong Mobile Suite of Services Franklin, Tenn. — Sept. 14, 2006 — PassAlong™ Mobile announced today the addition of the Gracenote Mobile MusicID™ technology to its mobile solution offering. PassAlong Mobile provides a platform of services for wireless, mobile and home connected media applications. Gracenote's Mobile MusicID combines the world's most advanced and accurate audio stream recognition technology with the largest music information database. Utilizing the Gracenote Global Media Database, which contains information on more than five million CDs and 60 million individual tracks, Mobile MusicID provides fast, accurate and reliable song identification and metadata for users in more than 200 countries and regions around the world. Gracenote's global media database also includes more than 10 million song fingerprints, optimized for mobile devices and representing the most popular music in the world. "Song identification is crucial for both discovery and linking to enhanced services," said Kevin Gorman, GM of PassAlong Mobile. "Gracenote's technology and global database provides the best coverage for remote identification on mobile devices anywhere in the world, enabling service providers to provide instant discovery, related content and purchase opportunities to their users." PassAlong Mobile provides consumers with a legitimate solution for sharing music recommendations through its Passing-and-Points™ program, which enables them to earn points toward future purchases when a recommendation results in a transaction. "PassAlong is an innovative partner for Gracenote technologies, and a great illustration of how we envision Mobile MusicID being used by customers" said Craig Palmer, chief executive officer at Gracenote. "We are excited to provide PassAlong with our Mobile MusicID technology, and look forward to working together on future initiatives to better serve connected consumers around the world." Other offerings from PassAlong Mobile includes the Connect-to-Consumer™ transfer of protected content from one WiFi-enabled portable device to another, the wireless version of its popular OnTour™ concert finding application and Concert-of-the-Future™ initiative.
### PR Contacts: Kim Hughes |