Franklin, Tenn. — December 20, 2007 — Media distribution developer PassAlong Networks™ today announced a partnership with the Winnipeg Folk Festival to add an online music store to the festival's Web presence. PassAlong is also providing festival-branded OnTour™ and Rostr™ Web widgets so fans can stay connected to the festival and its artists throughout the year.

"An online store is a perfect fit for the Winnipeg Folk Festival," says Trudy Schroeder, executive director of the festival. "More and more of our audience access information about the festival and festival performers on the Web; plus, it's another way for us to support musicians and to spread the word about all the great music that's out there."

The store is located at WinnipegFolk.StoreBlocks.com and is powered by PassAlong's StoreBlocks™ technology. StoreBlocks is a full-service music distribution platform and includes one of the industry's largest music catalogs of more than 3 million songs, which includes 2 million songs available in MP3 format. StoreBlocks enables groups like the Winnipeg Folk Festival to set up their own online music stores featuring songs from PassAlong's licensed music catalog. A portion of the proceeds go to support the partnering group, in this case the Winnipeg Folk Festival.

"We are excited to partner with the Winnipeg Folk Festival to extend our brands and services into Canada and into the nonprofit market," says Jaworski. "We hope other organizations recognize that what the folk festival has accomplished using our suite of services is a viable model for other festivals, concerts and shows. StoreBlocks is a terrific format for nonprofit organizations to economically and effectively showcase themselves."

The Winnipeg Folk Festival's partnership with PassAlong also includes the addition of two widgets to the festival's website. PassAlong's OnTour music widget shows users when their favorite bands are coming to town. The Rostr widget allows the festival to feature music playlists on its website, complete with audio and a link directly to the online music store where users can purchase the featured songs or albums. In honor of the Winnipeg Folk Festival's 35th anniversary, the festival will add Rostr widgets featuring music from each year of the festival's history between now and the 2008 festival.

Visit winnipegfolkfestival.ca and follow the links to visit the music store and download the OnTour and Rostr widgets.

About the Winnipeg Folk Festival
Since it started in 1974, the Winnipeg Folk Festival has become one of North America's premier outdoor music festivals. It is held on the second weekend in July in Birds Hill Provincial Park, Manitoba. The 2008 Festival, held July 10-13, will be the 35th edition. The festival organization also produces year-round concerts, training programs, community events, art shows, its annual Winter Wassail fundraiser and a year-round music store. Learn more about the festival and all of its events and programs at winnipegfolkfestival.ca.

About PassAlong Networks
PassAlong Networks is a developer of digital media innovations and services designed to enhance the Connected Consumer™ ecosystem. PassAlong's B2B2C technology engine provides four key services for the digital media marketplace: StoreBlocks™ offers a variety of store–building tools to enable clients to provide their end–consumers with a library of nearly 3 million licensed songs and the powerful music referral system, Passing–and–Points™; freedomMP3™ provides interoperability for digital media files, including raw MP3 files, across multiple platforms and devices while promoting a balance of artist rights and media empowerment for both content creators and consumers; OnTour™ connects fans to detailed, accurate and relevant concert notifications; and Speakerheart™ enables artists to seamlessly upload, promote and sell their digital music. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points and Speakerheart are trademarks of PassAlong Networks. All other brands are trademarks of their respective owners.

All other brands are trademarks of their respective owners.

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PassAlong Networks PR Contacts:
Lindsay Cleveland
PassAlong Networks
B: 615.425.5864