Franklin, Tenn. — March 5, 2008 — Media distribution developer PassAlong Networks™ together with Digital Media Wire, Inc., a leading publisher and events company in the digital media industry, have published the second edition of the "Project Millennials" sourcebook, a guidebook that provides practical information, case studies and strategic advice for consumer marketers focused on the Millennials generation — the group of consumers between the ages of 12 and 28.

The publication of the second edition of the sourcebook coincides with The Millennials conference and Canada Music Week 2008. PassAlong Networks co-founder and CEO Dave Jaworski is participating on two panels in Toronto this week. The first panel, part of The Millennials conference, is titled "Face the Music" and takes place from 11 a.m. to 11:45 a.m. EST on Wednesday, March 5 in the Imperial room. The panel is moderated by Alan Cross, Program Director of 102.1 The Edge, Toronto, and fellow panelists include Jodie Ferneyhough, Managing Director of Universal Music Publishing Canada; David Kines, SVP of Music & Youth Services, CTV Inc.; David Goldberg, Executive Vice President, Ticketmaster; Allan Klepfisz, CEO & Chairman, Qtrax & Brilliant Technologies; and Dan Ewing, Manager, Music, Rogers Wireless, Toronto.

The second panel, "Balancing The Facebooks: Is There a Business Model for Social Media & User-Generated Content," is part of Canada Music Week and takes place in the Manitoba room from 4 p.m. to 5 p.m. EST, Friday, March 7 at the Fairmont Royal York hotel.

"There is a tremendous amount of focus on the Millennial generation and the power and influence this group wields over music and entertainment, particularly digital music and entertainment," said Dave Jaworski, co-founder and CEO of PassAlong Networks. "Since we published the first edition of the sourcebook last fall, interest in the Millennials has increased tremendously. We thought a second edition could further explore this complex generation of consumers that is so vital to the future of our industry."

The second edition Millennials sourcebook includes revised and expanded versions of previous chapters as well as several new chapters. Jaworski partnered with Kelli Richards, President of The All Access Group, to contribute a new chapter titled "Artists In the Millennial Age," a discussion of ideas that emerging and established artists can use to take control of their careers.

To research the new chapter Jaworski and Richards interviewed some of today's most innovative managers, producers, label heads and artists, including: co-founder of Canada's largest independent record label, Nettwerk Productions, Terry McBride; artist rights advocate, solo artist and frontman for New York rockers The Rosenbergs, David Fagin; artist manager for the rock band A.i. and creative marketing consultant Kyle Mortensen; owner/founder of Brannen Creative Management and Ares Records, Benjamin Brannen; and noted film music supervisor, artist manager and record producer Spencer Proffer.

"The Millennial generation is making it easier for artists to become do-it-yourself success stories," said Richards. "The new 'Artists In the Millennial Age' chapter features comments from major players in the digital space about this phenomenon and specific suggestions about how artists can take control of their careers."

The first edition of the book was released in 2007 as part of The Millennials NYC, a B2B conference produced by Digital Media Wire focused on programming and marketing to Millennials. Other contributors to the sourcebook include Ned Sherman, CEO & Publisher, Digital Media Wire; Pete Markiewicz, Co-founder, Indiespace/Co-author, Millennials and the Pop Culture; Ben Bajarin, Digital Media Analyst, Creative Strategies; Tim Bajarin, President, Creative Strategies; Daniel Coates, Co-founder SurveyU; Skip Franklin, SVP of Business Development, PassAlong Networks; Scott Goldberg, Director of Business Development & Senior Writer, Digital Media Wire; Joakim "Jay" Baage, VP of Content & Senior Writer, Digital Media Wire.

About Digital Media Wire, Inc.
Digital media wire, inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, they published the first issue of Digital Media Wire Daily — their daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, they are a full scale media company that owns and produces seven major conferences, publishes six daily newsletters and three directories, and operates the popular www.dmwmedia.com news and community portal.

About PassAlong Networks
PassAlong Networks works to empower artists and fans by enhancing the Connected Consumer™ ecosystem. PassAlong's suite of services includes StoreBlocks™, OnTour™, freedomMP3™ and subsidiary Speakerheart™, with current initiatives ranging from advertising premium incentive programs, ad-supported revenue models, variable-pricing programs, in-car music downloads, mobile devices, media place-shifting and device-shifting, digital video libraries and social networks. Founded in 2002, PassAlong Networks is privately held and based in Franklin, Tenn. For more information, visit http://www.passalongnetworks.com.

OnTour, StoreBlocks, freedomMP3, PassAlong, Connected Consumer, Passing-and-Points, Rostr and Speakerheart are trademarks of PassAlong Networks. All other brands are trademarks of their respective owners.

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PR Contacts:
Lindsay Marlow
PassAlong Networks
P: 615.425.5864